Last Saturday was my first day out of the season on the skintrack. It was awesome to glide on snow again, make a couple kickturns and enjoy some turns. As we were skinning up, I couldn't help but notice what other skiers were hauling uphill and it made me think of what equipment I started touring on before I got to that weight I consider being the "sweet spot" for me. Here it is.
Why are you here? It's a great question that businesses should ask themselves when they are starting out. What do you want to accomplish or achieve by doing what you do? It's something that we have been talking a lot about as we are getting ready to open our doors this fall. Why are we here? And we get it, that you should sell something to keep those doors open. But beyond that. What gets you up in the morning? Keeps you up working on the thing late at night? There are shops everywhere selling things and doing that. Some well, some not so well. But beyond selling something, what is your purpose?